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From Dream to Three Studios: How Craft + Common Transformed Their Vision with Start Up Loans

  • Tuesday, September 2, 2025
  • Posted By The Growth Company

Lancashire craft studio expands to third location in just two years

What started as a dream between two friends has become a thriving multi-location business, thanks to the power of Start Up Loan funding and unwavering determination.

The Journey Begins

In 2023, lifelong friends Lauren Rowland and Hannah Muir had a vision: create a unique space where creativity meets community. Their concept? Craft + Common – an innovative all-in-one craft studio and bar where people could socialise, unwind, and unleash their artistic side.

Like many aspiring entrepreneurs, they had the passion and the plan, but needed financial support to bring their vision to life. That's where GC Business Finance stepped in.

Turning Dreams into Reality

With £50,000 in Start Up Loan funding from GCBF, Lauren and Hannah were able to invest in the essential equipment needed to launch their first studio in Lytham St Annes. The funding provided the foundation they needed to transform their concept into a tangible business.

"A big part of this journey was the support we received from the Start Up Loans team, especially Julia at GCBF, who helped us access the funding and tools we needed to grow," says Lauren Rowland, Co-founder of Craft + Common.

Rapid Growth and Community Impact

The results speak for themselves:

Year 1: Successful launch in Lytham St Annes with strong community support
Year 2: Self-funded expansion to Lymm
Year 3: Third studio opened in Lancaster, chosen for its vibrant student population and high footfall

The Lancaster location demonstrates just how much the duo has learned they turned it around in an impressive five weeks, leveraging experience from their previous openings.

Creating Jobs and Building Communities

Craft + Common's growth has had a ripple effect across the region:

  • Expanded team to 12 employees
  • Attracting visitors from across the North West
  • Strong word-of-mouth driving consistent bookings
  • Creating vibrant community spaces in multiple towns

What Makes Craft + Common Special

Their "sip and paint" events and creative workshops have struck a chord with communities looking for unique social experiences. By combining crafting with a relaxed bar atmosphere, they've carved out a distinctive niche in the leisure market.

Looking to the Future

Lauren and Hannah aren't stopping at three locations. Their ultimate goal is to expand the Craft + Common brand across the North, bringing their unique blend of creativity and community to even more towns and cities.

The Start Up Loans Difference

Alex Mearns, Head of Start Up Lending at GC Business Finance, reflects on their journey: "It's been amazing to watch the Craft + Common brand flourish over the past two years. The Start Up Loans programme is so important in helping entrepreneurs like Lauren and Hannah take that crucial first step in setting up a business."

Ready to Start Your Journey?

Craft + Common's story shows what's possible when great ideas meet the right support. If you're an aspiring entrepreneur with a business vision, Start Up Loans could be the catalyst that transforms your dream into reality.

Could your business be the next success story?


Start Up Loans are available from £500 to £25,000 with competitive rates and flexible repayment terms. Our experienced team provides ongoing mentoring and support throughout your business journey.

100% would recommend. The customer service has been great and Alex our advisor was amazing as well.

Stephanie Mulanga Mpiana MINÁKO

[would you recommend GC Business Finance?]   Yes a million percent

Debra Rodgers Garden Harvest Ltd

The Start Up Loans investment has been instrumental in transforming our dream of owning a bookshop into a reality.

Chris Willocks Serenity Booksellers